ACE WATCH x CompA Design
ACE Watch

]Type

Watch store

Location

Ho Chi Minh, Vietnam

Total area

31m2

Year

2021

Client

ACE Watch

Architect

Engineer

General introduction

"Dedication to the smallest details" - ACE Watch offers thousands of genuine watch models from world-famous brands, becoming a reliable companion on customers' journey to conquer time.

Brief & Concept

The store style needs to exude sophistication and luxury, while still ensuring a cozy and close feeling to customers. The design needs to highlight the value of high-end watches and create a strong impression of the brand.

Style Analysis

Perfect combination of classic and modern style, bringing a luxurious and classy interior space.

About the project

Space

Facade: The facade design of the ACE Watch store represents a modern architectural style, full of art and sophistication. The facade is designed as a work of art inspired by the mechanical details in watches. Gear details, moving elements, and Roman numerals are depicted, creating a strong connection with the brand's products. Soft curves are used subtly, creating visual movement on the facade surface. The material texture with symmetrically curved panels and parallel lines evokes precision and technique, reflecting the value of the luxury watch brand.

Interior: Blending the classic, luxurious, noble features with the trendy look of modernity, while focusing on creating a unique, luxurious, and outstanding space, increasing the brand value and customer experience. With a limited number of products on display focusing on only a few hot trends and new products, the display space is designed like a luxury watch museum. The lavish design style with design details such as round doors, and large brand logos bring a sense of exclusivity and strong recognition, becoming the highlight that makes the store unique and iconic.
Material: Combining classic carved wooden walls and modern sleek metal lines creates a balance between tradition and contemporary.
Classic materials such as herringbone wood floors and white marble with gray cloud patterns are used for the floor and decorative walls, bringing elegance to the space as well as high durability. Add a touch of modernity through tempered glass for product display cabinets, ensuring transparency and safety.
Lighting: The contrasting lighting effect between gold and silver materials helps to enhance luxury and modernity. A recessed LED lighting system combined with a large crystal chandelier creates a soft lighting effect, enhancing the beauty of the product and elevating the luxury of the space.

About the project​

Interior

"

ACE WATCH
Client

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