AMOK.BEAUTY x CompA Design
AMOK BEAUTY

]Type

Cosmetics store

Location

Ho Chi Minh, Vietnam

Total area

120m2

Year

2022

Client

AMOK BEAUTY

Architect

Engineer

General introduction

Understanding the needs of Vietnamese consumers in general and the beauty needs of women in particular, the retail chain with the brand AMOK.BEAUTY was born with the desire to bring the best quality cosmetic products at the most reasonable prices closer to Vietnamese consumers.

Brief & Concept

The design must convey the high-end, professional, and friendly AMOK brand. The store space needs to bring a comfortable, pleasant feeling that attracts the eye as soon as you enter. Arrange the space so that customers can easily access products and services.

Style Analysis

Modern and sophisticated design style combined with minimalist style, bringing youthful space while still maintaining luxury.

About the project

Space

Interior: The store is designed with spacious aisles, creating a sense of openness and ease of movement. The product display areas, service counters, and working areas are divided reasonably, ensuring professionalism and convenience in the operation and management of the store. To meet the needs of displaying a variety of cosmetics, the display shelves are designed in many styles suitable for displaying different products, while classifying product lines to help customers easily access them. The advertising screen is placed in an easy-to-see position, showing hot products to attract customers. The reception area is unique with a compact and impressive design when using luxurious and trendy silver metal material. Behind is a youthful and gentle curved wall with a fresh light blue color and the brand name AMOK.BEAUTY appears noble. The customer reception area exudes professionalism and class when it meets all the amenities from soft sofas, and artistic and unique coffee tables to small and unique tab tables. The office block optimizes storage space with shelves for both storage and product display. The large multi-purpose working and meeting system is placed in the middle of the office, creating a spacious walkway for both sides, so employees can work and easily exchange work. The director's room is designed to ensure professional privacy while appearing noble and individual with a uniquely shaped, luxurious desk.
Material: The fresh light blue color is typical of the AMOK.BEAUTY brand appears to cover the main walls of the store space, creating an eye-catching impression and increasing brand recognition. The silver metallic material when combined with the gentle blue color brings an attractive and trendy look to the space, creating a fresh and luxurious inspiration throughout the store. The white marble floor with gray cloud patterns is like a touch, making the entire store more noble and luxurious.
Lighting: The white ceiling light system is arranged along the display space combined with LED lights under the shelves to help illuminate every corner, thereby making the products appear clearly without being confusing. Hanging lights with artistic shapes and silver lights at key locations help bring distinction to the office space.

About the project​

Interior

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AMOK BEAUTY
Client

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