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General introduction
Calie with 5 core values: Confident - Active - Lovely - Irreducible - Elegant, helps every girl wear Calie's clothes to be confident, and proud when highlighting their inherent beauty and will always be dynamic and elegant in all circumstances.
Brief & Concept
The store space design needs to be consistent with the brand image, evoking elegance, sophistication and gentleness like Calie's clothing products. The space needs to bring a pleasant shopping experience, attracting female customers who love youthfulness and modernity.
Style Analysis
Focusing on highlighting elegant outfits with minimalist designs, neat space arrangement with few details, along with a harmonious combination of soft shapes, gentle curves and slightly rough surfaces to create balance and modernity.
About the project
Space
Interior: Minimalist style with streamlined design clearly shows the spirit of the Calie brand, gentle and delicate. The space layout is open and airy, creating a comfortable feeling for customers during the shopping process. At the same time, it shows the message that Calie sends to customers through each design, which is to emphasize the comfort and confidence that the outfit brings, honoring the natural beauty of each body, and helping women love themselves more. The language of soft curves is used from the arches to the reception desk, the hangers, and the delicate decor details, evoking a graceful beauty, and attracting through simplicity.
Material: The beige, white, and pastel pink tones appear through the terrazzo tiled floor, display shelves, and reception desk, evoking femininity, softness, and closeness. In addition, the white color with smooth wall panels and shiny metal material helps spread light to all areas, increasing the brightness of the space, while creating a luxurious and modern feeling.
Lighting: The ceiling light systems are arranged to help the entire space in the store be evenly lit, combined with the backlight to create highlights such as the reception desk, and brand logo, and highlight the curves on the wall and ceiling to create an impression of depth for the space.
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