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General introduction
CHAPEL is a pioneering fashion brand in the high-end T-Shirt line, applying “Made in Japan” fabric and modern DTG printing technology, bringing youthful, unique and sophisticated designs. Aiming at the mission of “Elevating Vietnamese Brands”, CHAPEL not only meets the need for beautiful clothes but also helps each individual express their own style and emotions through each quality product.
Brief & Concept
The design of CHAPEL store exudes luxury, sophistication and elegance, suitable for a high-end fashion brand. It clearly shows the nature of the CHAPEL brand through the design language and brings a high-end experience space to each customer.
Style Analysis
CHAPEL store interior design shows a harmonious combination of classic spirit and modernity, through the pursuit of Neoclassical style combined with modernity, bringing a luxurious, sophisticated space but no less youthful and trendy.
About the project
Space
Interior: Entering CHAPEL STORE, customers not only experience shopping but also immerse themselves in a luxurious, sophisticated space, where Neoclassical and modern styles intersect. Inspired by classical Greek architecture, the store stands out with a system of pure white pillars, elegant moldings and an open space layout, bringing elegance and class. The combination of minimalist details, sharp lines and high-quality materials such as marble and gold-plated metal helps to perfectly balance traditional beauty and contemporary trends. CHAPEL STORE space is covered in a white - gold - light gray color palette, creating elegance and warmth. The white color scheme makes the space more spacious, gold is a luxurious highlight, while light gray on the wooden floor brings a sense of harmony and closeness.
Materials: The sophisticated combination of marble, gold-plated metal, glass and wood creates a modern look while still maintaining elegance and warmth. The glossy surface of marble with natural stone grain not only brings sophistication and luxury, but also helps the space become brighter and more spacious. Meanwhile, gold-plated metal appears in decorative details, mirror borders, and clothes hangers, highlighting the modern, high-class style and creating an attractive highlight on the main white space.
Lighting: The lighting in CHAPEL STORE is meticulously designed with a combination of recessed LED lights and spotlights, helping to highlight every interior line and highlight fashion products. Each ray of light is carefully calculated to bring a harmonious, comfortable feeling, while helping customers have the most perfect shopping experience.
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