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General introduction
EMFA is one of the leading fashion complexes in Vietnam, gathering many unique and classy brands such as GIIAN, IFY Design and Juliette. With the goal of building a comprehensive fashion ecosystem, EMFA constantly researches and develops new products and accessories, bringing the perfect shopping experience to customers.
Brief & Concept
Create a high-end fashion store, stand out with aesthetics and brand identity, while optimizing the customer shopping experience. The design needs to meet the right target customer: women who love high-end fashion, ensuring harmony between aesthetics and functionality.
Style Analysis
The Modern Luxury style in the interior design of the EMFA store not only enhances luxury and class but also optimizes the shopping experience for customers, creating a sophisticated and attractive space.
About the project
Space
Facade: The facade of the EMFA fashion store is a perfect combination of sophisticated aesthetics and professional branding. Every detail is arranged in a balanced and harmonious way, both attracting the eye and affirming the position of a high-end fashion brand for women, making a strong impression on customers at first sight. The main colors are white, metallic gold, and beige, creating an elegant and attractive appearance. The lines are neatly designed, not fussy, but still maintain solemnity, suitable for customers who love high-end fashion. The main door is designed with transparent glass, making the facade modern and expanding the space. Customers can easily see the luxurious interior inside, creating a feeling of closeness and invitation. The glass door frame is bordered by black, combined with light beige stone, bringing a feeling of solidity and luxury, together creating a gentle contrast, making the entrance a unique highlight.
Interior: The interior of the EMFA fashion store is a convergence of modern aesthetics, high-quality materials, and outstanding brand identity. Every detail shows investment and dedication, making the store not only a shopping place but also a classy fashion experience space exclusively for women. The interior design focuses on sophistication and elegance with minimalist lines but is attentive to every detail. White, metallic gold and beige tones are a perfect choice, bringing a sense of lightness and luxury. All are arranged harmoniously, creating a gentle space but still exuding classy beauty. The reception desk is located right at the entrance with a natural stone design and soft yellow light, creating a warm welcoming feeling. Leading to the display area with shiny metal hangers and modern cubic display platforms, helping to highlight fashion products perfectly. The customer reception and fitting area is located at the back of the store with a discreet, sophisticated design that still ensures comfort and privacy for customers. The soft single sofa, combined with a small round table decorated with fresh flowers, brings a gentle relaxing space.
Lighting: The lighting is intelligently designed to highlight each product and create a warm space, with track lights focusing on direct lighting on the product, highlighting details and colors. Combined with LED wall and floor lights, creating a soft lighting effect, contributing to increasing the depth of the space.
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17T6 Hoàng Đạo Thúy, Thanh Xuân, Hà Nội
854 Tạ Quang Bửu, Phường 5, Quận 8, Hồ Chí Minh
17T6 Hoàng Đạo Thúy,
Thanh Xuân, Hà Nội
854 Tạ Quang Bửu,
Phường 5, Quận 8, Hồ Chí Minh