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General introduction
HICHI store brings youthful fashion designs for trendy girls. Grasping the market's tastes and being meticulous in choosing products that satisfy both aesthetics and comfort.
Brief & Concept
The store design needs to show strength, youthfulness and fashion. At the same time, it must show the personality and elegance of the diverse product line from everyday wear to office wear or events.
Style Analysis
Aiming for youthfulness and femininity, the Monochrome style uses shades of pink to create a dreamy shopping space for fashion-loving girls.
About the project
Space
Facade: Hichi store appears lovely and impressive with a sweet pink color. Using round windows of different sizes, alternating with white strips made from small squares, together creating a harmonious rhythm, dynamic appearance covering Hichi store.
Interior: The large oval on the ceiling combined with the light reflecting up like a large window looking up to the sky, increases the feeling of more open height. The column in the middle of the store space is cleverly handled by using curved shelves to become a special product display area.
Material: The pink color typical of the Hichi brand covers the entire store space, harmoniously combined with white to exude femininity, sweetness and gentleness. The metal shelves and hangers become delicate highlights that bring a modern and trendy look to the space.
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