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General introduction
iK fashion brand brings delicate emotions with harmonious beauty and flexible application for dynamic life, suitable for women's body shape, ensuring comfort, and convenience while still being beautiful and graceful in daily activities.
Brief & Concept
The store design becomes a cozy and modern shopping experience space, reflecting the true spirit of the iK Outfit brand. The products are all aimed at comfort but are still extremely beautiful, and are exclusively for women.
Style Analysis
The modern design style focuses on minimalist, delicate lines that express the graceful, soft beauty of the product line for women. The interior details are arranged reasonably to create a spacious and comfortable feeling.
About the project
Space
Interior: The design must create a sense of elegance and modernity, but not be too fussy, focusing on neatness and sophistication. Use pastel tones (light pink, beige, cream white) to create a gentle feeling, suitable for female target customers. Product lines are classified according to each appropriate display area in the product display space, helping to create a neat and easy-to-manage layout and easily navigate customers to the store's typical, trending products. The cashier counter is arranged in the wall area separating the display space and the fitting room, through which staff can conveniently welcome and advise customers while supporting the fitting process of each customer. The cashier counter design is simple but impressive with the central background behind the iK Outfit brand logo, creating a clear and subtle brand highlight. The spacious fitting space is arranged with comfortable waiting chairs with soft shapes, materials, and colors that harmonize with the overall look. In addition, the arrangement of the lingerie display area helps women to choose freely.
Material: Using high-class materials such as metal with a noble gold rose color and modern transparent materials with colors such as acrylic glass or polycarbonate panels to create a youthful, trendy look. The modern curved industrial wood material is covered with a layer of paint in harmony with the space, bringing elegance, charm, and warmth to the store space.
Lighting: Local lighting, with a system of recessed lights and spot lights, helps illuminate the entire store space. Accent lighting, such as the reception desk and display shelves, creates a subtle and effective impression, bringing an attractive experience to each customer.
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17T6 Hoàng Đạo Thúy, Thanh Xuân, Hà Nội
854 Tạ Quang Bửu, Phường 5, Quận 8, Hồ Chí Minh
17T6 Hoàng Đạo Thúy,
Thanh Xuân, Hà Nội
854 Tạ Quang Bửu,
Phường 5, Quận 8, Hồ Chí Minh