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General introduction
LYRA - A youthful and poetic women's fashion brand, emphasizing femininity, convenience, youthfulness, elegance and keeping up with trends. Through two main product lines of daily wear and office wear, LYRA is constantly innovating, taking customer satisfaction with products and service quality as the guiding principle in brand development.
Brief & Concept
Appearing as a showroom displaying clothes from everyday to office, the space needs to focus on displaying a large number of fashion designs to help customers easily access. The style shows youthfulness, dynamism, femininity and gentleness.
Style Analysis
Capturing the brand character of LYRA, the design is youthful, modern and trendy through minimalist design language, fresh colors and unique materials.
About the project
Space
Facade: The fresh pastel blue of the LYRA brand is clearly and impressively shown on the store facade design. Combined with the clear blue is the pure white color and luxurious golden material, bringing a bright and gentle feeling of a graceful lady.
Interior: Display shelves and decorative platforms are arranged throughout the store, interspersed with large mirrors to help customers easily admire and try on their favorite outfits. With a large store space, two reception desks are arranged at the beginning of each area to help staff support and advise customers promptly, bringing a professional experience.
Material: Pure white combined with white terrazzo tiles and gray stone particles on the surface, adding white marble with light gray cloud patterns, together creating a spacious, airy and equally sophisticated space. The fresh green color of LYRA becomes the main highlight through the reception desks.
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