METAGENT x CompA Design
METAGENT

]Type

Fashion store

Location

Hanoi, Vietnam

Total area

Year

2022

Client

METAGENT

Architect

Engineer

General introduction

Metagent celebrates individuality, helping customers express their unique and distinct personalities through clothing. With the philosophy of "Clothes reflect your personality," Metagent not only provides unique clothing but also inspires customers to confidently express a modern lifestyle: pioneering, wise and stylish.

Brief & Concept

The interior design of Metagent is not just a shopping environment but an artistic space where modernity and minimalism are reflected in every detail. It is a place where customers not only shop but also experience an iconic and inspiring interior architectural space.

Style Analysis

The interior design style of the Metagent fashion store embodies modern minimalism with a touch of futuristic symbolic design language.

About the project

Space

Facade: The storefront design of the Metagent men's fashion store showcases a modern and minimalist style. The Metagent logo is prominently placed on a large white sign with delicate perforated patterns, creating a strong brand highlight. The main color is white, paired with the black door frame and the gradient blue-purple interior, offering a contemporary feel. The use of glass doors with a modern metal frame design enhances the connection between the interior and exterior spaces, highlighting displayed products, making them easily visible to customers. This design not only attracts attention but also creates an open, welcoming space that leaves a strong brand impression.

Interior: The interior design of the Metagent men's fashion store seamlessly blends modern minimalism with futuristic inspiration. The dominant white color creates an airy and elegant atmosphere, highlighting the design details. Black accents and gradient transitions from blue to purple add a dynamic edge, evoking a space rich in technological and innovative influence. Metagent's spatial layout exemplifies minimalism, where each element serves a clear function. The open layout enhances customer movement and experience, creating a spacious and comfortable environment. The minimalist yet refined display areas allow the products to shine without the need for excessive decorative details.

Materials: The alternating use of glass and metal materials harmoniously contributes to an airy and luxurious space. Transparent glass permits natural light to penetrate deeply, creating a connection between the interior and exterior, expanding the customers' view. The glossy metal surfaces reflect light, adding a high-end aesthetic suitable for a pioneering fashion brand.

Lighting: The LED lighting system is purposefully arranged to emphasize the displayed products, creating a bright and inviting space. This system not only highlights every detail but also fosters a warm, yet modern ambiance.

About the project​

Interior

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METAGENT
Client

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