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General introduction
MIALALA is a pioneering service brand in the lingerie and sleepwear industry in Vietnam, with core values focusing on creating special experiences for customers, promoting a positive working environment for employees and sustainable development with investors, while constantly improving the quality of services and products to meet the increasing demands of the market.
Brief & Concept
The design creates an impressive store space, bearing a strong brand identity, helping to enhance the shopping experience and strengthen the MIALALA brand value. At the same time, the unique design style contributes to building a prominent brand image, easily leaving a mark in customers' minds.
Style Analysis
The interior design of MIALALA lingerie store is a combination of modern style with femininity and elegance, while aiming to clearly convey the image and value of MIALALA brand.
About the project
Space
Interior: The interior design of the MIALALA lingerie fashion store brings a shopping space with a strong impression of style, femininity, and luxury. At the same time, the design also helps to enhance the customer experience and build a prominent MIALALA brand image. With a design inspiration towards a modern style combined with luxurious femininity, using details such as arches, and blocks, creating accent colors and winding stairs, evoking feminine beauty, and elegance, in line with the brand spirit. The functional areas in the store from the reception desk to the product display area are optimized to meet impressive aesthetics while ensuring diverse uses while still bringing openness to the space. The cashier desk appears impressive with a modern design using noble marble-patterned panels with curved lines and LED lights to attract customers' eyes. Take advantage of the walls to arrange shelves to display lingerie products. At the same time, take advantage of the wall to design geometric details (such as hearts, and arches) to create brand highlights.
Material: Noble marble, high-quality industrial wood painted in modern colors, combined with trendy materials such as metal and glass, together bring a particularly sophisticated and luxurious space. The gold-plated metal material from the display shelves when combined with white and pink tones, brings an overall minimalist yet sophisticated space.
Lighting: Using a white LED ceiling light system to illuminate all areas of the store. Combined with decorative neon lights and lighting details to highlight the display logo, increase aesthetics, and enhance brand recognition.
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