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General introduction
The beauty of East - West cultural interference
Born from the perfect combination of Eastern and Western beauty, MysP wishes to spread the image of Vietnamese women in the new era through a modern and aesthetic fashion perspective.
Brief & Concept
The Mys.P brand image is represented by the silk ribbon and feathers representing the beauty of two cultures. The design needs to show the skillful harmony between two different cultures.
Style Analysis
Contemporary Art Decor style combined with the rustic beauty of Wabi Sabi, brings a subtle harmonious blend of Asian and Western beauty.
About the project
Space
Facade: The image of a soft silk strip is used to hug the sign of the store's facade, gently covering from top to bottom, representing the nobility and grace of a woman.
Interior: The soft silk once again becomes a special highlight for the space inside the store, when it curves on the ceiling and spreads down to the corner of the wall where the soft sofa is. The center of the space is an attractive sculpture with the image of a woman with decorative accessories made from artistic feathers.
Material: Gypsum with effect paint simulating the image of a luxurious and noble silk fabric. The wall and ceiling system with effect paint creates depth and mystery like the beauty of a woman.
Lighting: Use LED downlights to create a vivid effect for the silk strip, combined with spotlights to highlight elegant and luxurious outfits.
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