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General introduction
How long has it been since you paid attention to your sleep?
A question that shows the understanding of sleep quality is extremely important for the store Ngu ngon. With the mission of taking care of customers' quality relaxation and energy regeneration time, helping the rest of the day become full of dynamism and refreshment.
Together with Ngu ngon, CompA Design designed a store space that encompasses a feeling of softness, peace and comfort through gentle colors and a soft, friendly design language.
Brief & Concept
The store experience space needs to be accessible and convenient throughout the customer's journey to and from the store. The store needs to express the brand color in a subtle and gentle way, in harmony with the overall space.
Style Analysis
Comfort and aesthetics are fully satisfied through a modern style combined with “good night’s sleep” wall panels, subtly expressed through wall cladding materials and signature brand colors.
About the project
Space
Facade: Not only is it a place to show the brand name, the design of the store's nameplate also clearly and artistically expresses the brand's vision and mission. The nameplate simulates the image of the moon peeking out from behind the fluffy clouds, evoking a feeling of softness, warmth and closeness.
Interior: The reception area impresses with its soft, wavy design and gentle lighting, like a step-by-step transition to quality sleep. The display shelves are designed with different languages to suit each diverse product line, supporting deep sleep.
Lighting: The recessed ceiling lighting design helps bring soft, indirect light to the space. Combined with spotlights that focus on the display area, it helps to highlight the products in a subtle way.
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17T6 Hoàng Đạo Thúy, Thanh Xuân, Hà Nội
854 Tạ Quang Bửu, Phường 5, Quận 8, Hồ Chí Minh
17T6 Hoàng Đạo Thúy,
Thanh Xuân, Hà Nội
854 Tạ Quang Bửu,
Phường 5, Quận 8, Hồ Chí Minh