Facade: The sophisticated yet gentle classical details such as arches, moldings, and decorative columns typical of the Neoclassical style, bring an impression of noble beauty to the store. Combined with a large glass system that is characteristic of modern, trendy beauty, it also helps to visually display the product display space, attracting the attention of customers. The brand name "Phuong Tokyo" is placed in strategic, easy-to-see positions, along with the luxurious metallic embossed design, helping to attract attention from afar. The elegant white color covering the store facade helps the molding details become delicate and elegant while highlighting the metallic gold details that evoke a sense of luxury and nobility. The open and transparent design creates a welcoming feeling, making customers want to step in and comfortably experience it.

Interior: The store design aims to create an open space through a minimalist layout, helping customers easily access and observe all the products on display. The mannequins are arranged in the center and near the glass panels, displaying outstanding product models, thereby easily attracting the attention of customers as soon as they arrive at the store. The cashier counter is designed with a soft curved shape with elegant white and golden tones, showing a professional appearance, while creating a friendly welcome feeling. The impressive product display area with oval shelves and soft color transition effects, creates interest and difference in the display.
Material: Mica panels with flexible shapes and soft color transition effects bring artistry to the space, using cleverly arranged LED lights to increase the depth of the space and bring about visual effects.
Lighting: Using a ceiling light system not only serves as lighting function but also becomes an eye-catching highlight, helping to enhance the beauty of the product and create a comfortable feeling when shopping.