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General introduction
RH Store always puts on the shelves youthful fashion outfits that are trending on all fronts, helping customers easily choose the fashion products that they like, and suitable for their needs. Diverse in designs, feminine and lovely in each product, keeping the youthful and gentle look for customers.
Brief & Concept
The store's space is modern, youthful and feminine, reflecting the nature of RH's fashion products. When customers come to the store, they will feel the grace, softness and sensuality in the space.
Style Analysis
The overall space of the store shows feminine and gentle beauty through a minimalist style with white as the main color and soft, delicate lines in the design language.
About the project
Space
Facade: The multi-dimensional beauty of fashion products is clearly shown through two seemingly different but identical shades of RH. The first floor's space is fleeting with charm and softness through the gentle white color and warm wood material, while the show window area on second floor of RH store is like a shade of beauty that is somewhat more individual and stronger through the design using warm tones with dark shades, creating a multi-dimensional feeling and showing more fashion products with a stronger personality of RH. Thereby, when customers come to the store from the outside, they will see the diversity of RH products.
Interior: When entering RH store, customers feel like they are entering an art gallery space, with soft curved walls like a river gently moving, naturally leading customers through this product display area to another product display area.
Material: RH Store embraces a sense of closeness and gentleness through the somewhat rough materials on the wall panels, such as wood and smooth concrete surfaces with terrazzo stone patterns. Materials connected to natural elements help bring a fresh feeling and are full of art when combined in the overall space made up of beautiful curved lines.
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