ROSARA x CompA Design
ROSARA

]Type

Fashion store

Location

Hanoi, Vietnam

Total area

65m2

Year

2020

Client

ROSARA

Architect

Engineer

General introduction

ROSARA - Always updating world fashion trends and providing high-quality Vietnamese export fashion products.Highlighting the feminine, gentle and proud beauty of ROSARA products. The product display space needs to be diverse and highlight the clothing models.

Brief & Concept

Highlighting the feminine, gentle and proud beauty of ROSARA products. The product display space needs to be diverse and highlight the clothing models.

Style Analysis

Aiming for the delicate beauty of minimalism, ROSARA space from the facade to the interior exudes modernity, fashion and femininity. Minimalism in the use of color as well as design language and materials, focusing on honoring the gentle yet attractive beauty of ROSARA's outfits.

About the project

Space

Facade: The ROSARA brand name stands out elegantly through the embossed logo design with hidden white LED lights behind. To increase brand recognition, the gray concrete background with a natural, somewhat rough surface helps to enhance the impression of contrast between the elegant and individual beauty of ROSARA. The name below the sign is styled with curved veins that glow gently and seductively, naturally attracting the eyes of guests.

Interior: The reception desk stands out in the display space through its soft curves, cleverly designed when combined with light to create a shimmering look like a light sculpture, where shadows become a delicate and artistic highlight. In addition, the white-painted hanging frames with a light minimalist shape optimize the product display space, ensuring spaciousness for convenient movement in the store. The second-floor display area is more diverse in display forms including upper and lower hangers, shelves, and display platforms. In addition, there is a convenient changing area with additional waiting seats, ensuring customers have a comfortable shopping time.
Material: Gentle and warm with beige white, pastel blue and light wood tones, the store space brings a feeling of comfort and ease from the moment you step in, helping customers feel relaxed and leisurely when shopping and experiencing the products. With elegant herringbone wood flooring and natural wood display shelves, it evokes warmth and intimacy for a more comfortable customer experience.

About the project​

Interior

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ROSARA
Client

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