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General introduction
Sage - Share - Success represents the philosophy of the men's fashion brand SSStutter. Famous for its simple, neat and sophisticated design style, aiming to bring confidence to Vietnamese men through streamlined clothing designs.
Brief & Concept
The store space is designed to be minimalistic yet luxurious, creating a distinct impression, clearly reflecting the nature of the SSStutter fashion brand, while optimizing the customer shopping experience. The space creates a high-class feeling, while bringing a close and comfortable atmosphere for a complete experience.
Style Analysis
The design aims for the beauty of minimalism, modernity, and sophistication, reflecting the spirit of the SSStutter brand. At the same time, the store space needs to create a high-class feeling that is close and comfortable for customers.
About the project
Space
Facade: The entire facade of the SSStutter store bears a strong modern impression with sharp, strong lines. The design does not use many cumbersome details but focuses on simplicity and luxury. Using the main colors of white and gray, creating harmony, elegance and is suitable for young customers who love minimalist style. Glass is used for the entire store facade from the ground floor to the upper floors, helping the interior space to be revealed, bringing openness, airiness and easily attracting passersby. The large "SSSTUTTER" brand name logo placed on the roof and floors helps increase brand recognition. The slogan "Refined from Inside" is located between the floors as a concise, delicate message, affirming the value of the store's products.
Interior: The design is minimalist, focusing on neutral tones such as white, beige, and gray, creating a modern, sophisticated, and high-class feeling. The system of hanging shelves and mannequins is used to display products in a sophisticated and easy-to-see way. The design of the display shelves is minimalist, giving a feeling of solidity. The arrangement of hanging shelves along the wall and the display platform in the middle of the store space helps to divide the products by category, thereby making it easy for customers to access each product. The design of the modern cashier counter, combined with the prominent brand logo at the back, shows professionalism and increases brand recognition.
Material: The trendy matte metal surface used for the cashier counter design brings a strong impression, and is also used for the hanging shelves to bring a modern and individual look. Combining high-quality wood materials for tables and display platforms balances with the cold look of metal, creating a luxurious yet warm and intimate atmosphere.
Lighting: Using a system of LED bars and spotlights to focus light on the products, while increasing the aesthetics of the space. Taking advantage of natural light through large glass doors combined with artificial lighting, creates a sense of open space and intimacy for a memorable experience.
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