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General introduction
Sparkling hidden beauty
Just like the mysterious wings of a butterfly, a woman's beauty shines through her "moments of transformation." After enduring life's ups and downs, her maturity and allure glow more brightly, reflected in her more refined and thoughtful choices. Tiki Pham's space is one such choice.
Brief & Concept
The space demands an ambiance of elegance and lightness, celebrating the hidden beauty of women. The store should create a visual and sensory experience that is graceful, refined, and luxurious.
Concept: Elegant, Refined, Majestic
Style Analysis
Inspired by butterfly wings, the space concept focuses on the transformation and radiance of beauty, from hidden to prominent, much like a cocoon evolving into brilliant butterfly wings. Butterfly wings symbolize elegance, delicacy, while also representing a vibrant and proud beauty.
The pink color palette evokes femininity and softness, combined with pastel blue accents that add a sense of freshness and lightness. The fusion of these two colors creates a sweet and graceful atmosphere.
About the project
Space
White lighting is used to highlight the space and create an airy feeling. Focused lighting on display areas makes the jewelry sparkle and captures attention.
Display areas are arranged with sophistication, offering customers a unique experience, as if they are passing through the stages of transformation from cocoon to magnificent butterfly wings.
Metallic materials with rose gold hues for the display shelves add a sense of luxury, complemented by the shimmering white light, making the space feel more expansive.
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