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General introduction
TQQ fashion brand, belonging to Thao Quyen Quy Fashion Joint Stock Company, specializes in producing high-end fashion products for men, especially shirts. With meticulousness in every stitch and love for traditional tailoring, TQQ brings customers products that are not only elegant but also demonstrate the confidence and bravery of men. In addition to shirts, TQQ also provides a variety of products such as trousers, T-shirts, vests, shorts and windbreakers, meeting the fashion needs of modern men.
Brief & Concept
Ensure the design is not only beautiful but also brings a comfortable and impressive shopping experience to customers, while clearly conveying TQQ brand values.
Style Analysis
The architectural and interior design style of TQQ fashion store is modern and minimalist, combined with luxury and elegance. This style not only reflects TQQ's core values of luxury and modernity, but also creates a professional and attractive shopping space.
About the project
Space
Facade: The facade of TQQ fashion store has a modern and luxurious style with square, simple but sophisticated lines, showing professionalism. The building uses white and light gray as the main color, creating an elegant feeling and suitable for the image of a high-end fashion brand. The facade of the ground floor is designed with large transparent glass, helping the interior space to be clearly displayed from the outside, both attracting attention and creating a connection between customers and products. The "TQQ" logo is placed on the roof and facade of the building in a large, recognizable size, increasing brand recognition. The balanced ratio in the arrangement of windows and vertical columns creates harmony and emphasizes the height of the building. Overall, the facade design not only achieves high aesthetics but also affirms the brand's position in the fashion industry.
Interior: TQQ's interior space is designed with an open layout, helping to optimize the area and create ventilation. The main colors are white, gray and beige, bringing a sense of sophistication, luxury but still close. The combination of neutral tones helps to enhance the beauty of fashion products without confusing the viewer. The clothing display shelves are designed in the form of hanging bars and open shelves, helping customers easily observe and choose products. Large mirrors are arranged reasonably to help create depth of space, while supporting customers in the process of trying on clothes.
Materials: The design uses high-quality materials such as natural stone, metallic metal, glass and painted industrial wood to create a modern and elegant feel. The reception desk is covered with white stone with a recessed TQQ logo that has a soft light, creating a luxurious visual effect. The product display areas are arranged with delicate gold-plated metal hangers and shelves, highlighting each fashion design.
Lighting: LED bar lights are installed along the ceiling, combined with spotlights to provide even lighting, creating a spacious and energetic feeling. The use of white light helps highlight the displayed products, while maintaining a minimalist aesthetic.
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