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General introduction
Tu Pham - A prestigious address providing authentic pharmaceutical and cosmetic products from magnificent France. Serving the health care and beauty needs of women, famous pharmaceutical and cosmetic lines in France are carefully selected by Tu Pham to easily reach consumers in Vietnam.
Brief & Concept
Clearly show Tu Pham's brand colors throughout the store. The space needs to be arranged with many shelves to classify beauty care products.
Style Analysis
The modern, minimalist yet trendy style, combined with color block using Tu Pham's trademark pink color on the icons, helps increase brand recognition effectively.
About the project
Space
Facade: Modern design with sharp straight lines, showing the fashion of the products sold at Tu Pham. Using two youthful and feminine colors, pink and white, of Tu Pham helps the facade design become attractive and impressive. The white LED light system is arranged along the facade, making the store more eye-catching.
Interior: Eye-catching with the luxurious and youthful reception area, through the unique material surface and LED lighting effects. Even more prominent with the curved wall behind and the panel with a gentle pastel pink color as a background for the Tu Pham brand name to shine. Arrange full-wall display shelves with many sizes to meet the display of a variety of pharmaceutical cosmetics from famous brands to diverse forms. The display platform is designed with soft curved corners and a minimalist yet sophisticated style, suitable for displaying high-end beauty cosmetics.
Lighting: The shopping experience space at Tu Pham is brightly lit with a system of recessed lights combined with artistic pendant lights. In parallel, LED lights are arranged on the product display shelves to help brighten the space.
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