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General introduction
With the desire to accompany, inspire and encourage young people to dare to step out of their comfort zone to confidently express themselves, the men's fashion brand 360 is dedicated to researching and designing each product in detail to bring new experiences to customers.
Brief & Concept
The store design needs to show strength, youthfulness and fashion. At the same time, it must show the personality and elegance of the diverse product line from everyday wear to office wear or events.
Style Analysis
Modern style with minimalist design, streamlined design lines and impressive materials, highlighting the nature of the 360 men's fashion brand.
About the project
Space
Facade: Using unique square blocks combined with modern gray tones, creating an overall impressive facade design with a masculine and unique look. Simple yet sophisticated, 360 confidently expresses the brand's identity with a strong yet concise statement. The second floor show window area is designed minimalistically with small circular patterned panels to create depth, along with an elegant white cube display platform, bringing the feeling of an art exhibition.
Interior: Right from the entrance, the reception desk with a modern and Futuristic style, along with the neat arrangement of display shelves, open walkways, brings a strong impression of personality as well as professionalism and comfort during the product experience. Interspersed with minimalist metal hangers are transparent mica shelves, creating a more attractive and unique look for the display area.
Material: The rough metal surface combined with the white LED lighting system is delicately designed towards the Futuristic design language, attractive and trendy. The concrete patterned wall panels evoke a strong, rough, masculine look that enhances the displayed products.
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