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General introduction
Darling Diva is a women's fashion brand dedicated to celebrating beauty, confidence, and the power of femininity. Inspired by individuality and the freedom of self-expression, we create designs that are not only elegant but also empower women to feel like the protagonist of their own story. With a vision to build a community of confident, beautiful, and ever-evolving women, Darling Diva is committed to delivering fashion that inspires, allowing every woman to shine as the most radiant version of herself.
Brief & Concept
Focusing on luxury, sophistication, and customer experience, creating a welcoming feeling right from the entrance with airy walkways and soft lighting. Bringing a classy and impressive shopping space, and increasing brand recognition of Darling Diva women's fashion.
Style Analysis
In the design of Darling Diva women's fashion store, the main interior design style used is Modern Luxury, combined with a bit of Classic Touch. This style not only brings sophistication but is also easy to adjust and expand to suit future modern fashion trends.
About the project
Space
Interior Design: From the moment customers step into the store, they are greeted with a sense of luxury radiating from the space. The harmonious blend of neutral tones such as creamy white, beige, and light gray creates a light, refined atmosphere. Accents of gold or glossy black serve as focal points, enhancing the sense of elegance and power. The store's layout prioritizes an accessible customer experience, with well-organized areas for product displays, fitting rooms, and the cashier counter, making it easy for customers to explore and enjoy. Certain sections are thoughtfully designed as "check-in corners," featuring eye-catching backdrops that invite customers to take photos and share, helping to elevate brand visibility. In addition to its modern, trendy vibe, the design of Darling Diva subtly incorporates classic elements, such as delicate, vintage-inspired mirror frames, which add a soft and alluring touch. These decorative highlights enhance the overall sophistication and elegance of the space.
Materials: Marble, gold-plated metal, glass, and velvet are used throughout, offering not only a luxurious appearance but also durability. Gold metallic details on clothing racks and the cashier counter serve as striking highlights, elevating the contemporary aesthetic.
Lighting: The space is designed to feel airy and open, with large mirrors and natural light complemented by modern LED lighting. This optimizes the shopping experience, creating a sense of spaciousness and comfort. The smart lighting system highlights the fashion products while ensuring a pleasant shopping environment. Exquisite crystal chandeliers and pendant lights add sparkling effects, further enhancing the store's vibrant appeal.
The interior design of Darling Diva is a perfect blend of modernity and classic charm—sophisticated, luxurious, and irresistibly captivating. This space not only elevates the value of its products but also delivers a premium shopping experience, leaving a lasting impression on its customers.
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17T6 Hoàng Đạo Thúy, Thanh Xuân, Hà Nội
854 Tạ Quang Bửu, Phường 5, Quận 8, Hồ Chí Minh
17T6 Hoàng Đạo Thúy,
Thanh Xuân, Hà Nội
854 Tạ Quang Bửu,
Phường 5, Quận 8, Hồ Chí Minh