]Type
Location
Total area
Year
Client
Architect
Engineer
General introduction
With a combination of passion and experience, FRACO wishes to bring customers the best experiences, cherish, and create attraction for its watch collection. FRACO's mission is to protect and maintain the operation of wristwatches, keeping them in the best condition.
Brief & Concept
The design needs to demonstrate the high-end of the FRACO brand. Besides, it creates a strong impression at first sight. At the same time, it ensures aesthetics, convenience and functionality, optimizing the customer experience.
Style Analysis
Modern and luxurious style, using simple but sophisticated lines, suitable for high-end products. Materials, colors, and lighting must create a sense of class and professionalism.
About the project
Space
Facade: The facade of the FRACO watch winder store is designed to impress and attract customers. The sign board occupies the entire store width, ensuring recognition from a distance. From the logo, and color to the lighting arrangement, all exude luxury and are consistent with the watch winder products the store provides. Using a white-black color scheme as the main color creates a clear contrast but still maintains luxury and consistency with the interior. The lower part of the facade is covered with glossy black granite, creating both durability and luxury, combined with shiny metal details, along with white and yellow light to create a modern, high-class, and cozy look.
Interior: The store space focuses on bringing a high-class and convenient experience to customers, so the layout of the space is both a showroom displaying products and a place to welcome, advise, and take care of customers. On both sides of the wall are display shelves with a sophisticated and minimalist design, bringing a modern look while highlighting the luxury of the watch winder product. In the middle of the store is a reception area with a soft sofa, a trendy form, and an impressive backdrop behind the chair, creating a unique and personal check-in area. With details from the free curves of luxurious metallic light, attract the eye to the FRACO brand name logo.
Material: Luxurious wood is used for the floor and is paved in a Chevron style, evoking a high-class, noble, and classic space. Combining glass and stainless metal details for the display frames, highlighting the timeless beauty of the displayed products.
Lighting: Spotlights are strategically placed to highlight the delicately displayed watchwirders on the shelves. The recessed LED wall lighting system and the illuminated FRACO logo create an attractive visual highlight. With a subtle combination of yellow and white light, it creates a balance between modern, high-end beauty and a warm, friendly feeling.
"
17T6 Hoàng Đạo Thúy, Thanh Xuân, Hà Nội
854 Tạ Quang Bửu, Phường 5, Quận 8, Hồ Chí Minh
17T6 Hoàng Đạo Thúy,
Thanh Xuân, Hà Nội
854 Tạ Quang Bửu,
Phường 5, Quận 8, Hồ Chí Minh