Facade: The facade design of the H.E store is minimalist, modern, and luxurious, emphasizing sophistication through colors, materials, and clear main and secondary layout. This design attracts customers' attention and reflects the value and style of the high-end, trendy men's fashion brand. The brand logo "H.E" is embossed on a delicate white background, combined with an LED lighting system, ensuring that the brand is easily recognizable day and night. With a minimalist font on a rough concrete surface, it evokes a strong masculine look, suitable for men's fashion style. Adding a slightly curved glass door frame above creates a soft, unconventional feeling compared to the overall square design.

Interior: H.E Menswear's interior design offers a modern, minimalist yet luxurious space, focusing on enhancing the product and shopping experience. At the same time, it must reflect the brand identity through materials, lighting, and layout. The design aims for an open space through the neat arrangement of display shelves and minimalist decoration. The shelves and hanging frames are designed to be eye-catching and sophisticated with unique, strong shapes, focusing on highlighting the products, and are arranged to create spacious aisles to help customers move easily and shop conveniently. The structural pillars are kept intact and add a rustic touch through the rough concrete surface, both creating highlights and ensuring a solid structure. The reception desk located in the middle of the space is designed with a luxurious marble surface and modern silver metal, creating a strong impression on customers. On the wall behind the reception desk is a glowing logo for easy brand recognition.
Lighting: Using white light from the evenly distributed recessed lighting system, ensuring no dark corners or annoying glare, providing a comfortable and modern shopping experience. Spotlights are arranged to focus on product display shelves to create highlights and guide customers.