]Type
Location
Total area
Year
Client
Architect
Engineer
General introduction
More than just a fashion brand, JOAMOM understands all the difficulties pregnant mothers go through during the 9-month and 10-day journey. The joy of fashion, though small, brings comfort and confidence, making the pregnancy journey more comfortable and radiant.
Brief & Concept
Create a store space that emphasizes understanding and companionship with pregnant mothers through a design that aims to bring a pleasant and convenient shopping experience.
Style Analysis
The harmony between modern design style and minimalist layout emphasizes the comfort, lightness and sophistication that the store wants to bring to customers when shopping at JOAMOM.
About the project
Space
Interior: In addition to taking advantage of natural light through the large glass system, the arrangement of the aisles in the store brings a sense of openness, ease of movement, and convenience for pregnant mothers to experience shopping. Warm white beige tones are used in the store design, encompassing a friendly, pleasant, and relaxing atmosphere. The softly curved wall panels, the cashier counter design, and the decorative details on the wall all have graceful curves, creating a gentle, friendly, and feminine feeling, while reflecting the care and sophistication in every detail. To make the shopping process more relaxing and convenient, soft stools are arranged near the fitting area, ensuring that pregnant mothers have a complete experience of the store.
Material: Using warm-toned wall tiles creates a unique pattern, becoming a visual highlight that increases attraction and shows the modern style and professionalism of the JOAMOM brand's investment in every detail in the eyes of customers. The combination of materials such as light-colored wood, powder-coated metal, and tile floors with gentle terrazzo patterns brings a balance between luxury and a sense of closeness.
Lighting: Maximizing natural light into the space through large glass doors increases the feeling of warmth, friendliness, and openness for the store space.
"
