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General introduction
ROWAY is a men's fashion brand in Vietnam, known for its high-quality products and modern designs. With a variety of designs, ROWAY offers customers a wide range of choices, helping them freely express their personality and keep up with the latest fashion trends.
Brief & Concept
Modern, sophisticated and high-end fashion store, providing a luxurious and professional shopping experience. The design needs to create brand consistency, optimize display space and make a strong impression at first sight.
Style Analysis
The interior design style of the ROWAY store is a perfect combination of Minimalist, Industrial and Luxury, creating a sophisticated, modern space while still retaining elegance - suitable for a high-end fashion brand.
About the project
Space
Facade: The facade of the ROWAY men's fashion store is not only an architectural design but also a perfect combination of art, functionality, and brand identity. This is not only the face of ROWAY but also the first point of contact that attracts customers, creating the impression of a classy fashion space.
Built in the Minimalist - Industrial Luxury style, the ROWAY facade brings a sophisticated, strong, and modern beauty, in line with the spirit of a high-end men's fashion brand. The large arched gate design not only creates a sense of solidity and luxury but also has a European architectural style, making the store more attractive. The rough concrete surface combined with the modern lighting system creates a thorny yet sophisticated appearance, clearly demonstrating the strong style that ROWAY pursues.
The main color palette of black-gray-white contributes to standing out in the street while still maintaining the characteristic minimalism. All these elements blend together to create an impressive architectural space, making ROWAY an ideal destination for gentlemen who love luxurious fashion styles.
Interior: ROWAY's interior design not only shows a strong personality but also creates a luxurious, sophisticated, and classy shopping space. Every detail in the store is meticulously cared for, helping customers have the most complete shopping experience, and affirming ROWAY's position in the high-end men's fashion industry. Entering ROWAY, customers will immediately feel the spaciousness and ventilation thanks to the open space design. The scientific and reasonable layout, combined with wide aisles, helps customers move easily and comfortably admire each product. The reception desk is located right in the center, creating a luxurious and professional highlight right from the first look.
Materials: The interior design of ROWAY men's fashion store uses high-quality materials, imbued with the Minimalist - Industrial Luxury style, creating a luxurious and powerful space. Raw concrete brings a unique, modern, and sustainable beauty, while matte black metal is used in shelves and display tables to create a neat, minimalist but classy space. Tempered glass expands the view, increases visual effects, and highlights the products, combined with natural stone and dark-toned wooden floors to create harmony and warmth while still maintaining the typical masculine features.
Lighting: ROWAY's main colors are white - gray - black, expressing the strength and class of the brand. The lighting is delicately arranged, combining recessed LED lights, spotlights, and ceiling lights, highlighting the space and products without causing glare.
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17T6 Hoàng Đạo Thúy, Thanh Xuân, Hà Nội
854 Tạ Quang Bửu, Phường 5, Quận 8, Hồ Chí Minh
17T6 Hoàng Đạo Thúy,
Thanh Xuân, Hà Nội
854 Tạ Quang Bửu,
Phường 5, Quận 8, Hồ Chí Minh